The company started by advertising directly to football athletic trainers. Who better to know how to best protect their athletes? Auburn Athletics was very receptive to our technology already. XO Armor tested out its business model with a couple of nearby universities first and quickly put printers into their facilities.
Here’s how it worked:
- The athletic trainers used the XO Armor smartphone scanner app to scan the specific body part of the athlete who needed a guard.
- The scan would then be submitted to XO Armor, where employees processed the scan.
- The file was then sent back to the facility’s 3D printer and the athletic trainers could have their guards ready in a short amount of time.
It was a success! This test confirmed that the business model worked. The athletic training community is a tight-knit group, so making a head athletic trainer happy was a huge win for our company.
Word began to spread, and with the help of our sales team, XO Armor began its journey of growing its presence in the athletic world. In just two years, XO Armor can now be found in the training facilities of various teams including Auburn, Clemson, LSU, University of Arkansas, University of Florida, Michigan State, University of Miami, University of Texas – San Antonio, West Virginia, and Penn State. We have even found our way into four NFL teams! The New Orleans Saints, Baltimore Ravens, Atlanta Falcons, and, most recently, the Seattle Seahawks all use XO Armor guards when their athletes are in need.
What’s next? That’s why being a startup company is so exciting. Possibilities are endless.
XO Armor is currently well-known in the B2B (business-to-business) market, but we are growing rapidly in the individual consumer space as well. Moreover, aside from braces in response to injury, we now offer custom-fit pads for various sports that serve to prevent injury. Our product line now includes custom-fit shin guards, shoulder guards, rib guards, and thigh guards, with many more options soon to come. We want to improve athlete safety in all sports and show that 3D Printing technology is not only helpful after an injury has already occurred, but is the future of athletic injury prevention.